Search Engine Optimization (SEO) is the dream of every webmaster. Webmasters know the value of getting good ranking on the search engines that can give their sites free targeted traffic for a long time. SEO is a long process that can take a couple of months before you will see any results. But it is worth it.

If you dont know SEO than it means optimizing your site for search engines so that it gets ranked on search engine pages. You do this by On Page Optimization and Off Page Optimization. On page Optimization means that you include the title tag, description tag, keyword tag and H1/H2 headers to tell the search engine the keyword that you want to be ranked. Search engines dont like keyword spamming. So keep the keyword density on your page below 4%.

This is known as On Page Optimization. The search engines like it. But they love the number of quality back links that your site and that particular web page gets from other authority sites. This is called Off Page Optimization. The more quality back links your site gets, the higher it will get ranked.

Lets be clear; this requires lot of work. Its not easy especially link building. There are SEO companies that can do this work for you on payment of a few thousand dollars. Why pay this much, when you can do it for free. And it is fun too!

Many people want to take short cut to SEO. They download Black Hat SEO eBooks thinking that these black hat techniques may give them success. Nothing is further from the truth. Search engines dont like black hat techniques.

Black Hat SEO short cut is not good. It may work for sometime but the search engines will find it and ban your site. Other people buy SEO software. There are many available online. SEO Elite is one such software.

SEO Elite will tell you the number of backlinks that your site is getting. You will have to get the backlinks yourself. It will also tell you whether your site is getting ranked for a particular keyword or not.

In my opinion, you need not waste few hundred dollars on such SEO software. Google gives you the resources that does these things free for you.

Have you heard of Google Webmaster Tools? If not then open a Google Account, you will get the Google Webmaster Tools free. Submit your site and its sitemap to Google Webmaster Tools. Within a few days, Google will index your site. Without getting indexed, you cant get ranked.

There is link Search Queries in the Google Webmaster Tools that will tell you the keywords for which your site was ranked in the last week and last month.

Click on: link:http://www.yourdomain.com on the Google Webmaster Tools page and you will find the backlinks that Google is counting for your site. If Google is not counting a backlink, it has no value.

Now, isnt this method better than purchasing SEO Elite? If you advertise on Google Adwords than you can use Google Analytics as well for your site free!

Google Analytics gives you everything. The number of visitors, their countries, time spent on the site, referral path, bounce rate, pageviews; keywords that give you search engine traffic, direct traffic and referral sites that are giving traffic to your site.

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