Targeted traffic – Can Your Online Business Survive without It?
Some might say – any traffic is a good traffic. I will argue with them. Most likely they are trying to sell you something that you do not need. Like machine-generated hits, for example. They won’t do you any good. They can even hurt you. Let’s say you’re promoting an affiliate offer. If your affiliate manager will see a lot of fraudulent clicks for your account, they can either dispute your commission or completely shut down your account. In short, not every type of traffic will work for your business.
You should be specifically looking in obtaining a very targeted web site traffic that works for your business. You need the visitors who have their credit cards ready and can’t wait to complete the purchase of whatever you are selling.
If you get traffic that is supposed to go to the website which is completely different and not related to your business, those visitors will not be buying what you are selling. They are ether surfing or just simply not interested. You will not see them join your list by opting in. The point I am trying to make is it’s better to have 10 potential customers than 1000 visitors that click off your page right away because they are not interested…
Therefore: you have to acquire not just traffic to your site but TARGETTED traffic. You want your visitors to look for the product or services you are offering and be ready to buy them. You do not want visitors who are surfing the web to get freebies that are similar to your product or service. You do not want visitors who are not going to use the products or actually can’t use it. You are not interested in visitors that are not interested in what you have to offer.
How to get such kind of traffic? Here are a few thoughts on attracting “hungry” or “interested” visitors:
1. Creating articles that showcase your products. Explaining and focusing on benefits that your product offers versus the features that you product has. Customers need to know how your product will help them, how it will make their live easy, how it will make them feel better, enjoy their lives, provide them with a pool of information etc.
2. Posting ads in places where your customers can see your advertisement. If you stay in front of the right traffic, and have a good product, your chances to close the sale increase substantially.
3. Making it easy to find your website by posting links in as many places as possible. But be aware of bad neighborhoods. Exchanging links with sites that have bad reputation with search engines can be a deadly mistake.
4. Looking for the blogs and forums where your prospects are “hanging” out and passionately discuss various topics related to your product or service.
All those actions should ideally result in you capturing names and emails of potential customers and customers that already bought something from you. This is important step if you want to build long-term relationship with your prospects and customers, and targeted traffic can help you to achieve this step much easier than any other traffic. Also the loyal visitors will [b]increase site traffic[/b] making it easier to monetize.