Use Facts When Writing Your Website Content
Even businesses who have talented writers generating content for their sites have slumps. When you are in a pinch for ideas, here is a good list to refer to. This includes key point to include, and what not to.
Declare your new product offerings as well as any special offers or sales. Make a list of reasons why your customers prefer to do business with you. Make it a long blog format. Describe why your products or services are higher quality than others.
Employee profiles. In depth product reviews, one at a time. Buying guides for your products, or how to choose a provider guides for service industries. Share humorous office stories, or customer stories; get personal. Share customer testimonials with a guest writer, or repeat what you heard. Answer a client question that has come up more than once (re-write your FAQ in your blog, one question at a time).
News news news: any single news item that in any way relates to your industry: summarize it and share how it affects you, or your opinion. Company news: this covers more than you think on the surface. Anniversary, added a staffer, moved offices, got a new copier (ok I’m exaggerating there), but trivial is fine. Other ideas: Any charitable contributions or activities you or your staff are involved in, received an award, new strategy, new behind the scenes software or improved efficiency, speaking at ANY event, conduct a survey and announce results, attending a seminar or further education of staff, new significant clients.
Add things like products to avoid, what not to do, things of that nature. Make lists, like top 5 lists of various topics. You can include company recommendations, as well. Take a look at your competitors, they are definitely doing the same.
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