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Article Marketing is one of simplest and most effective online marketing techniques. It is simple because it is easy to do and supplies clients with exactly what they want; information on a subject they are interested in, for free. You just know that kind of service is going to make your clients happy.

What is article marketing though? It is the use of articles to pre-sell a product, service or idea to a client. The articles are generally free and available to everybody, either on a company website or in an article directory. The beauty of this marketing method is that the client is the one that does the searching for the article.

It all generally starts in a search engine. The client types in a series of keywords in the hope of finding the article or information they need. The search engine then looks throughout all the pages on the internet it has access to in search of the best match. If your article is among the top 20 it will generally appear in the first page of the search engine. The client might then read your article and hopefully click on your link.

The bloodline of article marketing are links. If you do not have links on your article you are losing a lot of traffic to your website, which for businesses means losing potential sales. This is how it works: Your client searches for a subject, problem or interest online. Your article was well written, with the right percentage of keywords, correct length and positioned in the best article databases, so it got noticed by the search engines and eventually the client. Once the client reads your article, he likes it; it was a good one remember. He, of course, wants to know more so he clicks on the source box, a section at the bottom of your article where you are allowed to include links, and presto, you have a new visitor.

Targeted clients means clients that have already been pre-sold, are interested in the service and product and just need to be shown a good deal to close the sale. There are two ways to go in article marketing at this stage.

This is done to avoid articles becoming link graveyards and to stop them being overly promotional. Needless to say, these measures do not work all that well.

Back links are one way links to your site. Search engines use many factors to decide which pages fit the search keywords best. One of these factors is the number, and quality of the links that point to your website. If you write two articles a day that link back to your website you could have 700 in a year. You can be sure that very small percentile of the world’s websites has 700 quality links.

The important thing when you start article marketing is to be consistent, to write a lot and make it as high quality as possible. The problem is that this takes time, a lot of it. A quality article is not going to take less than half an hour, probably closer to an hour. An exceptional article could take all day. This is why it is often a good idea to hire pros to do your article marketing. Professional writers can provide you with quality articles regularly to your blog or website.

Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. You can use hostgator coupon to get discount at the time of sign up.

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